Advantages
The experimenter is able to control the experience of the participants
by making it possible to isolate cause and effect relationships eg lack
of sleep on reaction time.
Equipment can be ready and available for measuring participants behaviour
It is easy to replicate. |
|
Disadvantages
The laboratory is an artificial setting so participants might act differently
from the way they would in real life.
The tasks set may have limited relevance to real life.
The experimenter only measures behaviour over a short period of time. |